At the 2025 Blanche Aigle Media Roundtable Summit, Chocolate City’s Head of Business and Legal Affairs, Ifeyinwa Anyadiegwu, shared bold insights on how the label is using data and storytelling to elevate African artists on the world stage.
Her panel session, “The Music Business & Entertainment Ecosystem – Leveraging Media for Global Growth,” explored the intersection of culture, media, and digital strategy in artist development.
Ifeyinwa Anyadiegwu made it clear that Chocolate City is focused on more than just music — it’s building cultural icons. Through audience analytics, social trend mapping, and streaming data, the label crafts campaigns that reflect the full identity of its artists: their fashion, beliefs, language, and values.
Ifeyinwa Anyadiegwu also emphasized the importance of intentional media placement and international legal strategy, noting that the label works to ensure its artists are portrayed as multifaceted voices with global relevance. This approach has been key to the international growth of acts like Blaqbonez and Young Jonn.
Ifeyinwa’s session left a lasting impression, offering a blueprint for how African music companies can scale without losing authenticity. By combining data with culturally rich storytelling, Chocolate City is not just exporting music — it’s exporting meaning.
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